Choosing a Trade Show Pop Up Display that Pops

These days, it is not uncommon for an exhibitor to use a trade show pop up display. Given the competitive air that is always present in a trade show, you will need a tool that will help you effectively present your brand to prospective customers. A trade show pop up display allows you to do just that by making sure that your booth stands out amid a sea of exhibitors.

Budget considerations

Though there are trade show display suppliers that offer reasonable prices for pop up displays, you should still make sure that your funds are enough. As veteran exhibitors may tell you, participating in trade shows can cost quite a pretty penny. The wrong choice of a trade show pop up display, therefore, can add up to your total expenses so you better take steps to select the best pop up exhibits.

How a trade show pop up display is set up

Ideally, you should choose a pop up display that can be assembled using a lightweight metal frame. Of course, you shouldn’t forget the material (usually fabric) where your advertising message and graphics are printed on. Talk to your supplier of trade show materials about customization options and select the size that is perfect for your needs. If the booth you have rented is large, then going a size up with your trade show pop up display would be a good idea. However, if you want to cut costs, a smaller display can work as long as your graphics and text are topnotch.

Have fun with your trade show pop up display

Yes, there is a lot riding on your exhibit because you need it to be appealing to those who would attend the trade show. You also need your display to be better than the competition, after all, the objective is to get customers to visit your booth and be curious about what you are selling. Consider experimenting with different shapes, maybe a double-sided display (if you have a big booth) or a right-angled display that can help you maximize booth space. Again, you shouldn’t forget about making the design of your pop up display as high-impact as you can to drive foot traffic to your booth.

Additional notes

Before you shortlist suppliers of trade show materials, keep in mind that the best pop up displays are those that can be easily assembled. That means, you should be able to set it up by yourself without the need for special tools or a pro who would of course, ask you for extra payment. Remember that time is of the essence when it comes to trade shows. If you lose a day just assembling the display, then you may as well send your prospective customers to your competitors’ trade show booths.